Arianne Smart
Head of Digital + Account Manager

Arianne specialises in digital PR, ensuring our clients are well-represented online; creating compelling content to reach target audiences with impact and developing and delivering strategies to manage any negative publicity as effectively and efficiently as possible.

Arianne joined KOR after completing a degree in Public Relations at the University of Sunderland and working in Newcastle for a B2B agency.

At KOR, Arianne manages clients with a focus on rural affairs, property and land management. She implements strategic communications plans and manages project workflows, as well as creating targeted content for on and offline channels.

With a critical eye for detail, Arianne’s work is complemented by thorough measurement, tracking social and digital metrics to evaluate and improve the effectiveness of our work. She holds an Advanced Google Analytics certificate and is a member of our industry body, the Chartered Institute of Public Relations (CIPR).

When not at her desk, Arianne most likely found baking, practicing ballet, or engrossed in the latest Netflix documentary series. She is also a regular contributor to industry Twitter chats on the latest PR news, trends and opinion.

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