Blog

Measuring the value of earned media

20 August 2018

In a recent survey of senior marketing people, 73 per cent declared that earned media is more effective than paid media. Furthermore, eight out of ten Chief Marketing Officers rate earned media more effective or as effe...

The PR industry has often struggled to show its worth because, as many professionals can relate to, it is hard to put a...

7 August 2018

It’s not the size of your database that counts. It’s the quality and how you use it. GDPR compliance has resulted in...

27 June 2018

Heading into a networking event is like entering a jungle; you might be excited or nervous about the adventure, or dubio...

18 June 2018

By now, you will have no doubt heard endless presentations on general data protection regulations (GDPR) at networking e...

26 April 2018

This blog has been featured on PR Daily *** Measurement is a hot topic in the public relations industry. Often, it...

19 April 2018

Nowadays, we all find ourselves, willing or not, in the fast lane of digital connectivity. AI and voice recognition have...

27 February 2018

The average person will spend five years and four months on social media in their lifetime*. In that time, you could wa...

17 January 2018

KOR Communications is proudly recognised as a Public Relations and Communications Association (PRCA) measurement champio...

10 January 2018

© 2018 KOR Communications

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