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How IKEA used social media to turn a complaining customer into a company advocate

16 May 2019

The threat of negative comment can make business owners nervous about social media but you can turn it around and demonstrate excellent customer service, turning a complaint into a compliment.

Publicising good news, having clear and meaningful corporate messages and talking to the right people all contribute to forming a good strong reputation.

7 May 2019

Using pictures to tell stories about your business is a smart way of getting across a message with impact. Capturing your audience’s attention with compelling images will draw them into your story and tempt them to find out more.

15 April 2019

Most businesses understand the importance of a strong online presence for the company, but some overlook the fact that t...

23 November 2018

The average person will spend five years and four months on social media in their lifetime*. In that time, you could wa...

17 January 2018

Get the feather duster out - It’s time for a social media spring clean. With the clocks springing forward this weeken...

23 March 2017

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