Blog

How IKEA used social media to turn a complaining customer into a company advocate

16 May 2019

The threat of negative comment can make business owners nervous about social media but you can turn it around and demonstrate excellent customer service, turning a complaint into a compliment.

Publicising good news, having clear and meaningful corporate messages and talking to the right people all contribute to forming a good strong reputation.

7 May 2019

From landowners and landed estates, to project promoters and homebuilders, we will always strongly recommend genuine, two-way engagement with neighbours, communities and stakeholders.

29 April 2019

Using pictures to tell stories about your business is a smart way of getting across a message with impact. Capturing your audience’s attention with compelling images will draw them into your story and tempt them to find out more.

15 April 2019

Nearly a quarter of South West SMEs believe it is just a matter of time before they have a cyber-attack or data breach b...

15 March 2019

In a recent survey of senior marketing people, 73 per cent declared that earned media is more effective than paid media....

20 August 2018

The PR industry has often struggled to show its worth because, as many professionals can relate to, it is hard to put a...

7 August 2018

This blog has been featured on PR Daily *** Measurement is a hot topic in the public relations industry. Often, it...

19 April 2018

I guess it’s a generational thing, because I got it right away, whereas younger folk in these parts needed it explaini...

5 December 2017

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