Nowadays, we all find ourselves, willing or not, in the fast lane of digital connectivity. AI and voice recognition have become more than distant tales of a new era.
With 77% of people from across all generations joining in the smartphone revolution in Britain, this pocket-sized hub of connectivity has become more than just a phone – it’s our diary, encyclopedia and letterbox. Alexa, Cortana and Siri help us navigate our increasingly digitized lives.
Digital is no longer an add-on or nice-to-have, but an integral part of any business pursuing growth and profitability.
Customers have become more demanding and less trusting, impacting how businesses communicate with their target audiences. Brands that concentrate on creating mutual value at every opportunity, do well. Responding to customers’ behaviour patterns, concentrating on building relationships and increasing brand visibility through rich media content needs to be a priority for all businesses in 2018.
Where does this leave businesses and organisations that have struggled to adapt and are now trying to catch up?
We’ll use four trends from WeAreSocial and Hootsuite’s Digital Report 2018 as pointers for digital transformation:
- Think mobile first: 77% of Britain’s 63 million internet users choose their mobile phones to access information and use social networks. Make sure your website is mobile-optimised: Kissmetrics found that 40% of people abandon a website that takes more than 3 seconds to load.
- Find your advocates: As trust declines, spheres of influence shrink. Customer communities, comments and engaged employees matter more than ever. Avoid ‘vanity metrics’. Set targets that measure engagement and interactions with a view to nurture a responsive community on social media.
- Be where your customers can find you: 66% (or 44 million people) of the total UK population are active social media users. Post platform-optimised content and engage with your community. Be helpful and add value with every interaction.
- Produce enjoyable content: 44% of internet users watch online videos every day, a further 29% every week (on any device). Short videos, vivid photography and captivating copy produce great ROI. Investing in engaging content is worthwhile as it builds your reputation online.
For more tips, why not read ‘How to ensure your time spent on Facebook is well spent’ or get in touch with us if you need advice or support with your digital strategy.