KOR Communications is proudly recognised as a Public Relations and Communications Association (PRCA) measurement champion.
The list highlights communications agencies and public relations consultancies that demonstrate a commitment to effective and detailed measurement, in line with industry guidelines and research.
Measurement Champions is a kitemark aimed at recognising excellence in PR and communications evaluation methods. In order to be deemed a PRCA Measurement Champion, consultancies and in-house teams must not use AVEs in any of their measurement activities. They must also subscribe to the guidance outlined by AMEC in the Integrated Evaluation Framework.
KOR’s managing director, Annette Richman, said:
Measurement is an important aspect of our work, completing the full circle of an effective communications strategy; from research and strategy, to content creation and delivery – detailed measurement and evaluation is required to ensure our work is achieving business and communications objectives. We’re continually striving to better our measurement process to ensure we continue to provide outstanding results and find ways to grow and improve our work.
For more information about KOR’s approach to measurement, read our blog, ‘Measure what matters’ here.