PRCA Measurement Champions

KOR Communications is proudly recognised as a Public Relations and Communications Association (PRCA) measurement champion.

The list highlights communications agencies and public relations consultancies that demonstrate a commitment to effective and detailed measurement, in line with industry guidelines and research.

The PRCA states:

Measurement Champions is a kitemark aimed at recognising excellence in PR and communications evaluation methods. In order to be deemed a PRCA Measurement Champion, consultancies and in-house teams must not use AVEs in any of their measurement activities. They must also subscribe to the guidance outlined by AMEC in the Integrated Evaluation Framework.

KOR’s managing director, Annette Richman, said:

Measurement is an important aspect of our work, completing the full circle of an effective communications strategy; from research and strategy, to content creation and delivery – detailed measurement and evaluation is required to ensure our work is achieving business and communications objectives. We’re continually striving to better our measurement process to ensure we continue to provide outstanding results and find ways to grow and improve our work.

For more information about KOR’s approach to measurement, read our blog, ‘Measure what matters’ here.

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20 August 2018

The PESO model is commonly used in campaign planning, outlining the various forms of media and how they can be used to achieve the end results.

7 August 2018

With GDPR in place, databases are more valuable, making email communications more cost-effective, targeted and will provide you with a non-disruptive way of communicating with your audiences.

27 June 2018

Heading into a networking event is like entering a jungle; you might be excited or nervous about the adventure, or dubious about what you’re going to come across, but hopefully you’re very well prepared with your elevator pitch and business cards to hand.

18 June 2018

© 2018 KOR Communications

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92-96 De Beauvoir Road

London N1 4EN

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