PRCA Measurement Champions

KOR Communications is proudly recognised as a Public Relations and Communications Association (PRCA) measurement champion.

The list highlights communications agencies and public relations consultancies that demonstrate a commitment to effective and detailed measurement, in line with industry guidelines and research.

The PRCA states:

Measurement Champions is a kitemark aimed at recognising excellence in PR and communications evaluation methods. In order to be deemed a PRCA Measurement Champion, consultancies and in-house teams must not use AVEs in any of their measurement activities. They must also subscribe to the guidance outlined by AMEC in the Integrated Evaluation Framework.

KOR’s managing director, Annette Richman, said:

Measurement is an important aspect of our work, completing the full circle of an effective communications strategy; from research and strategy, to content creation and delivery – detailed measurement and evaluation is required to ensure our work is achieving business and communications objectives. We’re continually striving to better our measurement process to ensure we continue to provide outstanding results and find ways to grow and improve our work.

For more information about KOR’s approach to measurement, read our blog, ‘Measure what matters’ here.

Latest blogs

Most businesses understand the importance of a strong online presence for the company, but many overlook the fact that their employees are representing them on social media too.

23 November 2018

Hamish McCorriston, a year 11 student at Colyton Grammar School, joined us for a week's work experience in October. Here's what he learnt during his time with the KOR team.

29 October 2018

In a recent survey of senior marketing people, 73 per cent declared that earned media is more effective than paid media.

20 August 2018

The PESO model is commonly used in campaign planning, outlining the various forms of media and how they can be used to achieve the end results.

7 August 2018

© 2018 KOR Communications

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