PRCA Measurement Champions

KOR Communications is proudly recognised as a Public Relations and Communications Association (PRCA) measurement champion.

The list highlights communications agencies and public relations consultancies that demonstrate a commitment to effective and detailed measurement, in line with industry guidelines and research.

The PRCA states:

Measurement Champions is a kitemark aimed at recognising excellence in PR and communications evaluation methods. In order to be deemed a PRCA Measurement Champion, consultancies and in-house teams must not use AVEs in any of their measurement activities. They must also subscribe to the guidance outlined by AMEC in the Integrated Evaluation Framework.

KOR’s managing director, Annette Richman, said:

Measurement is an important aspect of our work, completing the full circle of an effective communications strategy; from research and strategy, to content creation and delivery – detailed measurement and evaluation is required to ensure our work is achieving business and communications objectives. We’re continually striving to better our measurement process to ensure we continue to provide outstanding results and find ways to grow and improve our work.

For more information about KOR’s approach to measurement, read our blog, ‘Measure what matters’ here.

Latest blogs

Measurement is a hot topic in the public relations industry. Often, it can be hard to see if a message has been truly disseminated, absorbed or actioned...

19 April 2018

Digital is no longer an add-on or nice-to-have, but an integral part of any business pursuing growth and profitability.

27 February 2018

The average person spends 5 years on social media in their lifetime. So, it’s great news that Facebook wants to make sure time on the platform is of value.

17 January 2018

Buster, the more experienced office dog and old brother of Pip has been part of the team for 11 years and has seen the company grow from a small room at home to an organisation dealing with clients nationwide.

17 November 2017

© 2018 KOR Communications

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