(One of) The secrets to our success

At KOR, we are always striving to find new opportunities, build relationships and discover new leads for our clients.

But working across a number of specialist industries and for a range of different clients, how do we keep track of it all?

This is where industry software comes in – doing some of the hard work for us, offering a whole host of opportunities to our clients and getting those well-deserved results. Software such as Coverage Book, Response Source and Sprout Social, to name but a few are an important investment in helping to deliver a full range of professional communications for our clients.

Accuracy

In this digital age, it’s becoming more and more difficult to track all relevant news and conversations one client, let alone more. With intelligent software, we can make sure we are scouring all corners of the internet, checking all social media platforms and reading all the essential publications to find coverage and media mentions. This allows us to report more accurately on our activity and share the results with our clients.

Efficiency

Not only do these programs save a lot of effort, they also save time. Using tools designed specifically with public relations and digital marketing professionals in mind allows us to work more efficiently and streamline workflows, which means more time for getting on with the day-to-day work. Better for us and better for our clients.

Networking

Thanks to tools like Response Source or Gorkana as well as time and effort from the KOR team, we have built up a network of relevant and responsive contacts that help us to share all the news and content we have spent so much time carefully crafting. And it’s helpful for the journalists and bloggers too as we know we are going to the right contact with the right news and not adding to their increasingly full inbox with something that isn’t right for their publication.

Effectiveness

What about our clients? Well, it quite simply helps us to offer an outstanding service that covers all bases and maximises on what the industry has to offer. By building these relationships, spending our time wisely and keeping our finger on the pulse of what’s going on across all our specialist sectors, we can provide a complete and comprehensive service.

So, the secret’s out. As public relations and digital marketing professionals, we have some great tools to streamline processes and make the most of what the industry has to offer and, if we’re honest, to make our jobs a little easier too…

Take a look at some examples of how we have helped our clients by having a look through out client portfolio here.