KOR was commissioned by Blue Cedar Homes to promote its bespoke developments for over 55’s and help the company reach out to its target market of the ‘active retired’.
Our team worked closely with the company to develop a strategic programme of activities which included the placing of property editorial in regional and sector specific publications, quarterly print and online newsletters, communication with homeowners and potential customers, and the production of high-quality professional photography and video.
The project culminated in a launch event in September 2015 with former BBC Royal Correspondent Jennie Bond, to celebrate the opening of three new developments in East Devon. It was planned and managed by KOR to engage with development partners and new homeowners. The reception took place at three consecutive locations and attracted widespread local media coverage.