Halse South West is the region’s largest provider of agricultural machinery. Ahead of an historic head office relocation after more than 100 years, the company wanted to rename and rebrand the business. Its aim was to reflect its status as a trusted supplier to farmers and rural businesses while also promoting a new name and contemporary head office.
KOR worked closely with the firm to discuss its history and ethos, before pulling out key messages and business aims and objectives. We then worked with our designer to develop a brand which will not only resonate with audiences now, but will also stand the test of time for the next 100 years.
As well as producing a suite of branding materials to be used across the business, the KOR team also worked on publicising the launch of the firm’s new state-of-the-art headquarters, which secured positive coverage in a number of target media publications.