KOR has been working alongside the communications team in NFU Mutual’s head office since 2017 to raise the profile of the leading rural insurer in the South West region.
The firm wanted to demonstrate its expertise in rural affairs, understanding of regional farming challenges and its commercial work, while raising its corporate profile. To achieve this, it required a communications team with outstanding local and regional knowledge and contacts, as well as excellent media relations and communications skills.
KOR works closely with NFU Mutual’s head office and agents across the region to create engaging news and feature items for the media, and develops high-quality customer case studies to demonstrate the company’s expertise and customer care. The result has been coverage in local and regional target publications as well as regional TV and radio programmes.