Publicity is all about identifying a story and producing rich content that will be a good vehicle for your key messages. Then it must be told well across a number of platforms to ensure it resonates with your target audiences.
All publicity begins with good research and well written content for print and online media. When it’s accompanied with great photography and video, the results can be outstanding.
What value do you place on your reputation? According to research conducted by accountancy firm Deloitte with Forbes Insights, reputation risk is the number one concern among boardroom executives. With the explosion of digital and social media, we are all far more exposed than ever before.
A well planned and well executed communications strategy will maximise opportunities for positive PR while putting in place a cohesive plan for when things go wrong. Our team also provides social media advice, media training and a press office function to support an organisation’s Crisis Strategy.
Engagement and consultation with key audience groups such as communities and stakeholders, provides an opportunity to explain who you are, what you’re doing, why and how and, most importantly, listening to feedback and acting on information received. Good engagement will help to shape a future project, ease it through a planning process and encourage acceptance, ownership and even pride.