The nation’s news organisations are seeing record numbers of online readers, so it’s reasonable to say that more people are consuming local and national news than ever before.
Members of Torbay’s planning committee have now given the green light to unlock £100m of private-sector investment in Torbay’s tourism industry which will create hundreds of new jobs and see visitors spend millions of pounds annually in the area.
These are chaotic, life-changing times and millions of us are relying heavily on a daily, maybe even hourly, dose of trusted news and information to provide clarity and guidance.
Once staff have settled into working from home, many business owners and managers will be turning their attention to exactly how they’re going to conduct “business as usual”.
Major planning applications can often divide communities, but the level of public support for one in particular has been highlighted by councillors as they voted to support proposals for a new five-star hotel in the English Riviera.
Bad news travels fast and, in this age of digital, more so than ever before. But when bad news about your company hits, can you stop it?
Yes, you can. If you do and say the right things…
You may have read in the news recently that some donors to the Royal National Lifeboat Institution (RNLI) cancelled their donations because 2% of funds are supporting causes in other countries, while jobs were being cut in the UK.
As the world celebrates the 50th anniversary of the moon landing, President Nixon’s ‘in the event of a moon disaster’ speech has been released, a powerful and poignant speech which would have been used if the worst had happened on the mission.
Social media is being used increasingly by businesses keen to share company information, news, and details on products or services. It’s also a very convenient way for customers to get in contact with an enquiry, a thank you or a complaint.
All businesses and CEOs know that it takes a lifetime to build a good reputation and it’s not just about talking the talk, it’s about actions too.
I learned the hard way – and the expensive way – about the perils of not fully engaging with your neighbours ahead of making a planning application.
A picture speaks a thousand words and that’s the beauty of Instagram.
Using pictures to tell stories about your business is a smart way of getting across a message with impact. Capturing your audience’s attention with compelling images will draw them into your story and tempt them to find out more.
Nearly a quarter of South West SMEs believe it is just a matter of time before they have a cyber-attack or data breach but admit that dealing with cyber-security isn’t a priority.
Most businesses understand the importance of a strong online presence for the company, but some overlook the fact that their employees are representing them on social media too.
Hamish McCorriston, a year 11 student at Colyton Grammar School, joined us for a week’s work experience in October. Here’s what he learnt during his time with the KOR team.
In a recent survey of senior marketing people, 73 per cent declared that earned media is more effective than paid media.
The PR industry has often struggled to show its worth because, as many professionals can relate to, it is hard to put a price on media relations, let alone demonstrate its value and investment to clients.
By now, you will have no doubt heard endless presentations on general data protection regulations (GDPR) at networking events and will have an inbox full of emails from different organisations requesting you opt-in to legitimise their marketing efforts post May 25th.
So, what are you doing about the data that you hold?
Measurement is a hot topic in the public relations industry. Often, it can be hard to see if a message has been truly disseminated, absorbed or actioned.
Nowadays, we all find ourselves, willing or not, in the fast lane of digital connectivity. AI and voice recognition have become more than distant tales of a new era.
The average person will spend five years and four months on social media in their lifetime*. In that time, you could walk the Great Wall of China 3.5 times or fly to the moon and back 32 times. So, it’s pretty great news that with its latest algorithm change, Facebook wants to make sure that time spent on the platform is of value to its users.
As a company, we’ve all had to adapt to the ever-changing world of work and technology and being a dog is no excuse. Dogs are no longer just herding sheep or helping the blind and partially sighted, they’re also leading the way in Public Relations.
I guess it’s a generational thing, because I got it right away, whereas younger folk in these parts needed it explaining: in Australia, a self-contained flat above a garage is called a Fonzie Flat, because The Fonz – played by Henry Winkler in the TV show Happy Days – lived in an apartment above the Cunningham family’s garage.
What’s the point in delivering a brilliant communications strategy on behalf of your client if you’re unable to show them it’s been effective?
Beth Rice, student at Colyton Grammar School, recently joined the KOR team for a week’s work experience. Here’s what she learnt during her time here…
Hannah Corfield, journalism student at Falmouth University, has spent the past week with KOR learning about PR and communications. We asked Hannah to share her thoughts on her experience and whether she sees any similarities between journalism and PR.
KOR Communications is proud to have been shortlisted for this year’s PRide Awards for our entry into the STEM Campaign category.
English and Drama graduate, Grace Henley, has been working with KOR for the last four weeks supporting the team with all aspects of our work and getting experience in working for a PR consultancy. Before leaving us, we asked Grace to share her thoughts on working in the PR industry, how she felt coming to join the team and what she learnt during her time.
Get the feather duster out – It’s time for a social media spring clean.
Those who have read “The Hitchhiker’s Guide to the Galaxy” will know that the book starts with our hero Arthur lying in front of a bulldozer, trying to prevent his house being knocked down to make way for a bypass.
KOR Communications has been named the “Most Outstanding Small Public Relations Consultancy in the South of England and Channel Islands” after collecting a Gold in the CIPR PRide Awards 2016.
If there’s an important landmark coming up in your business calendar, perhaps an anniversary or a new product launch, you could well be planning an event. But how do you make sure your event aligns with your business goals?