Land and planning projects are often complex and controversial, so a clear and effective communications strategy is essential. Explaining what you do and why, listening to feedback and acting on information, can help to shape a project, ease it through a planning process and encourage acceptance, ownership and pride.
Whether you’re bringing forward proposals for new homes, renewable energy projects, business parks, hotels, sports, recreation or education facilities, you’ll need to hone your messages, identify your stakeholders and engage with them effectively to inform your planning application.
For landowners, land managers and estates who are actively engaged in traditional land-based activities, landscape scale conservation projects or diversification into new projects, the opportunity to deliver better results by engaging with the right people shouldn’t be underestimated.
Nurturing an understanding of your business, your project or your development proposal by engaging with communities, councillors and other stakeholders will help to achieve the results you want.