Social Media Strategy

Before the first tweet is sent or the first Facebook post is written, you need to take a step back and determine the purpose of your social media channels.

Consider who you are talking to and what channels they are on, what content you have and how this can be shared on social media, and how you are going to maximise engagement.

An effective social media strategy is the foundation of a strong and cohesive social media presence. It’s also important to agree protocols to ensure everyone who has access to your channels understands the do’s and don’ts.