Before the first tweet is sent or the first Facebook post is written, you need to take a step back and determine the purpose of your social media channels.
Who do you need to communicate with, and which social media channels will they be using?
Whether its LinkedIn, Twitter, Facebook, Instagram or WhatsApp, you’ll need to develop an engagement strategy that considers what content you will use, who you need to reach, your key messages and your tone of voice. You’ll also need to consider how and when to respond to comments to maximise your reach, and what to do when you attract negative feedback or trolling.
An effective social media strategy is the foundation of a strong and cohesive social media presence that contributes to your overall communications strategy. It’s also important to agree protocols to ensure everyone who has access to your channels understands the do’s and don’ts, before moving onto the social media content and management.
To discuss how KOR can support on your social media channels, get in touch with Arianne Smart.