To support the Benyon Estate in Hackney, KOR has developed an integrated, multi-channel communications strategy, to raise the profile of the Estate and support the delivery of the organisational ambitions to grow the business.
Working alongside the team at the Estate, KOR is working with print and online publications and on a social and digital media campaign, to help nurture a better understanding of the Estate and its activities by effectively communicating to key audiences.
Communications activity also includes producing news items for the website, social media channels and for local and sector press. Digital marketing activity includes e-newsletters to residential tenants, commercial tenants and a range of other stakeholders.
Results
- Coverage in key publications, including Property Week, Public Sector Build Journal and local media outlets
- An improved social media presence with an increase in followers and engagement
- A reputation as a responsible, forward-thinking Estate that supports its community and its people