The Budleigh Salterton Literary Festival is one of the Westcountry’s longest-established and best-loved literary events.
Each year, to publicise the event and build the community that has been created.
Since 2011, KOR has helped to achieve regional and national coverage which, in 2018 alone, received over 628,000 views online and over 300,000 in print.
With Booker prize-winning Dame Hilary Mantel (DBE) as the festival’s honorary president and boasting a strong line-up of acclaimed authors each year, the event consistently punches above its weight in attracting both talent and audiences.
To promote the festival to audiences both regionally, nationally and internationally, KOR uses a combination of the following PR and communications techniques:
- Organising interviews with authors for regional and national press
- Building excitement around the festival on social media by engaging with visitors and authors
- Producing media releases to announce the literary line-up and other event news
- Supporting the content for festival e-newsletters
- Building relationships with bloggers and key journalists
In 2018, the following was achieved:
- 45 pieces of coverage in regional and national press
- Estimated coverage views online of 638k
- Coverage in a print circulation of 316k
- Over 222k impressions on Twitter
- Over 450 retweets and 800 likes on Twitter
- Over 50k impressions on Facebook
- More than 500 positive reactions on Facebook and almost 200 shares
2018 saw nearly seven and a half thousand tickets sold for its biggest programme of speaker events, workshops and activities for children.
Our wonderful festival continues to grow year upon year and we are thankful to KOR in helping that happen through the work they do to promote the festival to new and existing audiences. In 2016, we had an absolutely brilliant festival, with many events sold out weeks before. We even had the tourist information centre telling people that if they wanted to stay in the town they’d have to bring a tent as accommodation was full due to the festival’s success! Malcolm Elliott, Festival Chairman
43 pieces of coverage in regional and national press
7,500 tickets sold