Celebrating 10 years of coastal data

The South West Coastal Monitoring Programme is a partnership initiative funded by the Environment Agency through a DEFRA grant.

Working with local authorities and the Environment Agency, a team of data scientists based at Plymouth University monitor the entirety of the South West coast to track erosion and deposition.

Objective

Ahead of its 10-year anniversary the South West Coastal Monitoring Programme wanted to highlight the different usages and wealth of data it had collected to demonstrate its value in order to receive funding for a third phase.

Strategy

Hold a 10-year anniversary which accurately showcases the data available, invite key stakeholders and generate media coverage around the event.

The richness of the data was showcased through using third party endorsements from those already accessing it and applying it to their work. Engaging with these users at an early stage and getting buy in from them allowed us to create a strong narrative for the event.

We invited a number of partner organisations to exhibit at the event to ensure that it was interactive and interesting for all different audiences. This included a number of schools who visited for the second day of the event to learn about coastal management in line with their Geography syllabus.

Results

  • 150+ key stakeholders attended event
  • 100% rise in Twitter activity during the event using #CoastSW2016
  • 100% increase in stakeholder database following the event
  • 2 lead stories across regional broadcast media

Find out more about the South West Coastal Monitoring Programme on the website.

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Stakeholders attended event

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Increase in Twitter followers

© 2018 KOR Communications

The West Wing

Old Broadclyst Station

Exeter

Devon EX5 3AS

De Beauvoir Block

92-96 De Beauvoir Road

London N1 4EN

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