KOR has worked with Devon County Council on a number of campaigns, raising awareness about important issues that are affecting our community, including domestic violence, sexual abuse, sexual exploitation and modern slavery.
We have worked with the Council since 2008 and, with the support of agencies and individuals across Devon, created impactful campaigns that share these key messages and resonate with the audiences.
Be Curious was a campaign designed to raise awareness about three issues which are affecting our society: child sexual exploitation, modern slavery and violent extremism.
Three animations were created for the campaign, encouraging people to ‘Be Curious’ and speak to someone they trust if they see something that makes them feel uneasy. We also produced z-cards to be distributed to organisations across the region, as well as announcing the launch of the campaign with a media release and information pack.
The campaign reached a wide audience, with engagement on social media and shares from influential organisations such as the Modern Slavery Helpline, Devon and Cornwall Police and Devon Safeguarding Children’s Board. The campaign also received coverage in a number of media outlets in Exeter.
Is this love?
A 2009 NSPCC survey revealed that one in three teenage girls had been sexually assaulted by a boyfriend. In response to this, the ‘Is this love?’ campaign was designed to prompt teenagers and their parents to consider what behaviour is unacceptable in a relationship, launched during Domestic Abuse Awareness week in November 2010.
Using the real-life experience of teenagers affected by domestic violence, KOR planned and implemented a series of activity to share the campaign messages.
An animated film was made as the focal point of the campaign, using the voices of teenage girls from the LINX project in Exeter, a project which works with young people who have experienced domestic abuse.
We arranged a media call for a series of awareness raising event across Devon, providing high-quality press photography to those who could not attend. We also created education packs, distributed to Devon’s secondary schools for us in PSHE lessons.
This resulted in over 50 pieces of media coverage in regional newspapers and broadcast media. Most importantly, the number of self-referrals to support agency SAFE (Stop Abuse for Everyone) also increased, showing that the key messages resonated with the target audience and they understood how they could get help.
Domestic abuse isn’t always between partners
This campaign aimed to highlight that, in cases of domestic abuse, it is not always restricted to between partners in a relationship. This campaign was planned to coincide with 16 Days of Action, an international campaign which ran from 25th November – UN International Day for the Elimination of Violence Against Women (also known as White Ribbon Day) – to 10th December (Human Rights Day).
KOR Communications planned and implemented an integrated communications campaign, on behalf of the Safer Devon Partnership, informing media about the issue, producing a series of hard-hitting and thought-provoking posters
We also hosted a media facility, with talks from Devon and Cornwall Police, Devon County Council and survivors of domestic abuse, sharing the messages for the campaign with a wide audience.
The campaign helped to raise awareness of domestic abuse and the forms that it can take. The campaign received extensive coverage in print and broadcast media across the region and was widely shared by influential outlets on social media.