Exeter Science Park

Opened in 2015, Exeter Science Park is a centre of excellence for STEMM businesses, enabling fast growth through specialist support and opportunities for collaboration amongst like-minded businesses.

To support the Park’s vision and mission, KOR has planned and implemented a strategic communications campaign, aiming to enhance the reputation and raise awareness of the Park’s offering as a hub for science and technology businesses.

Objective

To promote Exeter Science Park as a centre of excellence for STEMM businesses, enabling fast growth through specialist support and opportunities for collaboration among like-minded and complimentary businesses.

Strategy

KOR worked with Exeter Science Park Centre to develop a clear strategy and define key messages ahead of implementing a comprehensive communications plan which involves the following:

  • Producing features and press releases suitable for local, regional and national press, including specialist sector publications
  • Regular e-newsletters to key stakeholders
  • Profiling new tenants within sector-specific press
  • Delivering training courses to new tenants
  • Organising press visits
  • Producing engaging photography and video
  • Organising events to showcase facilities

Results

In 2017, the following was achieved:

  • 107 pieces of coverage
  • 196K estimated online coverage views
  • Print circulation of 1.28M
  • Over 440K impressions on Twitter
  • Over 60K impressions on LinkedIn
  • Recommissioned to continue working with the Science Park into 2018
Exeter Science Park has been working with KOR in order to communicate with a wide range of targets at this early stage our development. They have consistently shown a very good understanding of the brief and been able to respond effectively whilst showing proactivity with new ideas and initiatives.
Gerry Shattock, General Manager
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Pieces of coverage

0196K

Coverage views

© 2018 KOR Communications

The West Wing

Old Broadclyst Station

Exeter

Devon EX5 3AS

De Beauvoir Block

92-96 De Beauvoir Road

London N1 4EN

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