HALSE South West

Halse South West, previously known as Halse of Honiton is the South West’s largest provider of agricultural machinery.

At over 100 years old, the family business, now run by Philip Halse who is fifth generation of the Halse family, is a trusted supplier of specialist equipment for farmers and other rural businesses across the Westcountry.

 

Objective

Ahead of a historic head office relocation from the centre of Honiton, where the company had been based for over 100 years, Halse of Honiton wanted to refresh its branding to reflect their status as the South West’s largest provider of agricultural machinery and fit with its contemporary new head office.

KOR also worked on publicising the launch of Halse South West’s state-of-the-art new headquarters, after a historic move from the company’s former base in Honiton town centre which was its home for 75 years.

Strategy

Discuss history and ethos of the company with the Director and pull out key messages and business aims and objectives. From this initial research, work with our designer to develop a brand which will not only be poignant now, but will stand the test of time for the next 100 years.

Results

  • Rebranded at Halse South West
  • Suite of branding materials to be used across vehicles, promotional materials, signs etc
  • Interior of new head office inspired by new branding
  • The launch event achieved coverage in all target media publications, reaching an estimated 429K people
0429,000

Est. coverage views

0

Social shares

0165,000

Circulation

© 2018 KOR Communications

The West Wing

Old Broadclyst Station

Exeter

Devon EX5 3AS

De Beauvoir Block

92-96 De Beauvoir Road

London N1 4EN

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