#NepalYomp

Former Royal Marines Officer, Paul Mattin, accompanied by friend and well-known Devon businessman, Nick Sprague, set themselves the challenge of a 170 mile ‘yomp’ to raise money relief efforts following the 2015 earthquake in Nepal.

Raising awareness of their fundraising efforts and ambitious challenge, KOR Communications supported the duo in raising almost £40,000.

Paul specialises in leadership and training and has led numerous expeditions to Everest, maintaining close contact with friends from a Sherpa family living in the Everest Valley.
In April 2015, devastation swept across Nepal following a 7.8 Richter scale earthquake and, because the disaster was particularly close to Paul’s heart, he set himself a challenge to raise money for the relief efforts. He decided to take inspiration from his Marine roots and embark on a 170 mile ‘yomp’ to the Nepalese embassy in London, from his home in Woodbury Salterton, Devon.

Objectives

Paul required a professional team to help raise awareness and, in turn, help to raise money for his campaign and relief efforts.

Strategy

KOR produced and delivered a communications strategy to support Paul’s fundraising, including media relations and a social media campaign under the hashtag #NepalYomp

Results

  • Coverage in local and regional publications including the Western Morning News, Express & Echo, The Exmouth Journal, The Exeter Daily, Heart FM and BBC Radio Devon
  • TV coverage on BBC Spotlight, ITV Meridian, ITV Westcountry and British Forces Broadcasting Service (BFBS)
  • A comprehensive social media campaign with regular engagement and use of the hashtag #NepalYomp
  • 686 likes on the NepalYomp Community Facebook Page
  • The fundraising total reached almost £40,000 via Virginmoneygiving.com

Take a look at some of their broadcast coverage here.

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Fundraising total

0Likes

NepalYomp Community Facebook Page

© 2018 KOR Communications

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