KOR has been working alongside the communications team in NFU Mutual’s head office since 2017 to raise the profile of the leading rural insurer in the South West region.

To demonstrate their expertise in rural affairs, understanding of regional farming challenges, as well as commercial work and corporate profile to audiences in the South West, NFU Mutual required a communications team with outstanding local and regional knowledge and contacts, as well as excellent media relations and communications skills.

Strategy

Working closely with NFU Mutual’s head office and agents across the region, KOR creates engaging media and feature items, and develops high-quality customer case studies, to demonstrate NFU Mutual’s expertise and customer care.

Results

We have achieved coverage in target local and regional publications, including South West Farmer, Western Morning News and Devon Life. Coverage has also been achieved on regional broadcast channels, including BBC Spotlight, ITV Westcountry, BBC Radio Devon, BBC Radio Cornwall and Heart South West, improving the Mutual’s reputation in the South West.

© 2019 KOR Communications

The West Wing

Old Broadclyst Station

Exeter

Devon EX5 3AS

De Beauvoir Block

92-96 De Beauvoir Road

London N1 4EN

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