Sam & Ella

David Arnold-Forster was a champion of the cause of British hill farmers. He had served as chief executive of English Nature and of the North York Moors National Park, and became chairman of the Hill Farming Task Force.

After his untimely death, a trust was set up in his name to continue his work in nature conservation, promoting sustainable upland hill farming and educating the public in upland hill farming and agriculture.

The trust provided funding for an experienced sheep dog, called Ella, to be given to agricultural apprentice Sam Leng to help enhance his career prospects in the North York Moors.

David’s widow, Anita Arnold-Forster said:

“Not only has the trust been able to play a part in bringing together Sam and Ella, most importantly it has helped to secure the next generation of upland hill farmers – something that would have made David incredibly proud.”

Objectives

We were asked to tell the story of Ella and Sam to help increase awareness of the work of the trust.

Strategy

KOR used local and regional media in Yorkshire, as well as specialist sector publications, to reach out to relevant audiences. As so often in the case, compelling photography played a key part in helping us gain coverage.

Results

Our package of strong interviews with key players and excellent pictures meant we gained extensive coverage in the regional and local press, including the Yorkshire Post and Northern Echo, as well as helping the duo become the cover stars of International Sheepdog News.

 

© 2017 KOR Communications

The West Wing

Old Broadclyst Station

Exeter

Devon EX5 3AS

Accept Cookies

This website uses cookies to help us know a little bit about you, how you use our website and improve the browsing experience. Manage cookies.